Marketing
A full review of your marketing, a strategy built on what it finds, and a team to run it month after month — from Cape Town, for businesses across South Africa.
Overview
One plan,
not scattered campaigns
Most marketing underperforms because the pieces are disconnected: ads pointing at a page nobody planned, social posts with no thread running through them, an email list going quiet. We start with a full review of everything you are doing — channels, spend, messaging, audience, competitors and the results you are getting — and tell you plainly what is working and what is not.
From there we conceptualise the strategy: who you are speaking to, what you are saying, where you are saying it and what each channel is there to achieve. Then we implement it and manage it, month after month, reporting in plain language on what it returned.
What’s included
Full marketing review
An audit of your channels, spend, messaging, audience and competitors, with a clear account of what is working, what is wasted and what is missing.
Marketing strategy
The plan itself: positioning, audiences, messaging, channel mix, budget and a calendar of what happens when.
Implementation
We put the strategy into practice across your website, campaigns, social, email and content — not a document left on a shelf.
Social media management
Planned content, design and copy, scheduled and posted for you, with comments and messages attended to and leads passed on.
Campaign management
Paid campaigns, email and promotions run to the plan and adjusted as the numbers come in.
Displays, signage and billboards
Branded displays, stands, signage and billboard artwork designed, produced and placed as part of the same campaign — see our custom printing and branding service for the production side.
Reporting and review
Regular reporting against the goals we agreed, and a strategy that is revisited as your market moves.
How we work
Our process, step by step
- 01
Review
We audit your current marketing, your market and your competitors, and agree what success needs to look like.
- 02
Conceptualise
We build the strategy: audiences, message, channels, budget and calendar, presented so your team can see the reasoning.
- 03
Implement
We roll it out channel by channel, with the content, campaigns and tracking in place from the start.
- 04
Manage and report
We run it month to month, report on what it returned and adjust the plan as results and the market change.
Case study
Quartermaster: the development partner behind an agency
A white-label partnership: we handle web development, software and API integrations and marketing emails for the agency and its clients, and built, host and optimise its own website.
FAQs
Marketing Strategy & Management: frequently asked questions
What does a full marketing review include?
We look at everything you currently do: your website and its traffic, paid campaigns and spend, social media, email, content, brand and messaging, and how you compare to competitors. You get a written view of what is working, what is wasting money and where the opportunities are.
Do you only plan the marketing, or do you run it too?
Both. Most clients want the strategy and the hands to carry it out, so we implement and manage it — content, social, campaigns, email and reporting — as an extension of their team.
What does social media management cover?
Planning the content, designing and writing the posts, scheduling and publishing them, replying to comments and messages, and passing enquiries to your sales team. Paid social campaigns are handled alongside it.
How is this different from your ads service?
Ads management runs one channel well. Marketing strategy and management sets the direction for every channel, then makes sure the ads, social, email, content and your website all pull in the same direction.
Do you handle offline marketing too — displays, signage and billboards?
Yes. Branded displays, stands, signage and billboards are planned as part of the same strategy, so what people see on the road matches what they see online. We design the artwork, manage the production and help place it.
Do you work with businesses outside Cape Town?
Yes. We are based in Melkbosstrand, Cape Town, and manage marketing for businesses across South Africa.
Related services
Works well with Marketing Strategy & Management
- MarketingSocial Media & Email MarketingStay visible and top of mind with consistent social media and email campaigns that build relationships and drive repeat business.
- MarketingGoogle, Facebook & TikTok AdsPay-per-click campaigns that put your business in front of people ready to buy — on search and on the feeds they scroll — tracked, measured and improved every month.
- MarketingGraphic Design, Copywriting & PhotographyVisuals and words that make your business look and sound as good as it is — across your website, social media, ads and print.
- Custom PrintingCustom Printing & Corporate BrandingPut your brand in people’s hands — branded clothing, workwear, gifts, displays and stationery that look professional and last.
Ready to get started? We’re based in Melkbosstrand, Cape Town and work with businesses across South Africa.
Let’s Chat