Marketing
Stay visible and top of mind with consistent social media and email campaigns that build relationships and drive repeat business.
Overview
Consistent marketing,
without the daily juggling
Customers check your social profiles before they buy, and email remains one of the most effective ways to bring them back. Both need consistency — which is hard to keep up while running a business.
We plan, create and manage your social media content and email campaigns, so your brand shows up regularly with a clear, recognisable voice and every campaign is tied to a goal you can measure.
What’s included
Social media management
Content calendars, posting and scheduling across Facebook, Instagram and LinkedIn.
Content creation
Graphics, copy and short-form content tailored to each platform.
Community management
Replies to comments and messages, so your audience feels heard.
Email campaigns
Newsletters, promotions and announcements designed and sent for you.
Automated email journeys
Welcome series, follow-ups and reminders that run automatically.
Reporting
Clear monthly insights on reach, engagement, opens and clicks.
How we work
Our process, step by step
- 01
Audit and goals
We review your channels and audience and agree what you want to achieve.
- 02
Plan content
We build a content calendar and campaign plan in your brand voice.
- 03
Create and publish
We produce, schedule and publish content and campaigns.
- 04
Measure and refine
We track what works and adjust the plan every month.
Case study
Form-Scaff: a website kept current, month after month
Managed hosting, maintenance, security, speed optimisation and SEO for the Form-Scaff website, with rebuilt content, monthly updates on request and marketing mailers.
FAQs
Social Media & Email Marketing: frequently asked questions
Which social media platforms should my business be on?
The ones your customers use. For most South African businesses that means Facebook and Instagram, with LinkedIn for business-to-business. We recommend platforms based on your audience rather than trying to be everywhere.
How often should my business post on social media?
Consistency matters more than volume. We agree a realistic schedule that keeps your brand visible without sacrificing quality.
Is email marketing still worth it?
Yes. Email reaches people who have already chosen to hear from you, which makes it one of the most cost-effective channels for repeat business.
Is your email marketing POPIA compliant?
We help you collect consent properly and include clear opt-outs in every email, in line with the POPI Act.
Related services
Works well with Social Media & Email Marketing
- MarketingGoogle, Facebook & TikTok AdsPay-per-click campaigns that put your business in front of people ready to buy — on search and on the feeds they scroll — tracked, measured and improved every month.
- MarketingGraphic Design, Copywriting & PhotographyVisuals and words that make your business look and sound as good as it is — across your website, social media, ads and print.
- DigitalBusiness Process AutomationHand the repetitive admin to software. We automate the workflows that eat your team’s time — accurately, around the clock.
- StrategyBrand & Business StrategyWe look at your business as a whole, show leadership what to improve and why, and help you take it from SME to industry leader.
Ready to get started? We’re based in Melkbosstrand, Cape Town and work with businesses across South Africa.
Let’s Chat