Marketing
Pay-per-click campaigns that put your business in front of people ready to buy — on search and on the feeds they scroll — tracked, measured and improved every month.
Overview
Advertising you can measure
Paid advertising is the fastest way to reach customers who are actively searching for what you offer, or who match your ideal audience on social media. Done well, every rand is tracked to the leads and sales it produces.
We plan, build and manage campaigns on Google Ads, Facebook, Instagram and TikTok. Because we also build websites and integrations, we connect your ads to your site and CRM, so you can see which campaigns bring real customers — not just clicks.
What’s included
Google Ads
Search, display and remarketing campaigns built around the terms your customers use.
Facebook and Instagram ads
Audience-led campaigns with creative designed to stop the scroll, in the feed, in Stories and in Reels.
TikTok ads
Short-form video campaigns that reach a younger, fast-growing audience where they already spend their time.
Conversion tracking
Google Analytics, Tag Manager and platform tracking set up so every enquiry is attributed correctly.
Landing pages
Focused pages that turn ad clicks into enquiries.
Leads into your CRM
Leads from your campaigns delivered straight to your CRM or inbox for fast follow-up.
Reporting and optimisation
Plain-language reports and ongoing refinement of targeting, bids and creative.
How we work
Our process, step by step
- 01
Goals and audit
We agree what success looks like and review any existing campaigns and tracking.
- 02
Strategy and setup
We plan audiences, keywords, budgets and creative, and set up tracking.
- 03
Launch and optimise
We launch, then test and refine targeting, bids and ads.
- 04
Report and scale
We report on results and put more budget behind what works.
Case study
AutoHotSpot: live stock, instant leads and first-page rankings
Live stock every 15 minutes, enquiries from the website, Google, Facebook and Messenger in the CRM within seconds, automatic lead allocation, stock-led ads and first-page Google rankings.
FAQs
Google, Facebook & TikTok Ads: frequently asked questions
How much should I spend on Google or Facebook ads?
Budgets depend on your industry, location and goals. We recommend a starting budget for your market and adjust it as results come in — you stay in control of the spend.
How quickly will ads bring results?
Ads can bring traffic from the day they go live. Campaigns usually improve over the first weeks as we test and refine targeting and creative.
Do you set up conversion tracking?
Yes. We set up tracking so you can see which ads lead to enquiries and sales, and we can pass leads straight into your CRM.
Which platforms do you advertise on?
Google (search, display, shopping and remarketing), Facebook, Instagram and TikTok. We recommend the mix that suits your customers and your budget rather than running everything at once.
Do you run ads for businesses outside Cape Town?
Yes. We run campaigns for businesses across South Africa, targeting anything from a single area to the whole country.
Related services
Works well with Google, Facebook & TikTok Ads
- MarketingSocial Media & Email MarketingStay visible and top of mind with consistent social media and email campaigns that build relationships and drive repeat business.
- MarketingGraphic Design, Copywriting & PhotographyVisuals and words that make your business look and sound as good as it is — across your website, social media, ads and print.
- DigitalWeb DevelopmentFast, search-ready websites built to win customers — designed and developed in Melkbosstrand, Cape Town, for businesses across South Africa.
- StrategyBrand & Business StrategyWe look at your business as a whole, show leadership what to improve and why, and help you take it from SME to industry leader.
Ready to get started? We’re based in Melkbosstrand, Cape Town and work with businesses across South Africa.
Let’s Chat