Case study

A dealership selling two distinct ranges needed both to feel like the lead brand. We built a website that introduces OMODA and JAECOO side by side, gave the sales team a portal for loading their own pre-owned stock, and put filters, a repayment calculator and CRM-connected enquiries behind all of it.

Visit omodajaecooedenvale.co.za

At a glance

Client
OMODA JAECOO Edenvale
Industry
Automotive — OMODA and JAECOO dealership
Location
Edenvale, Gauteng
Technology
  • Event RSVP database
  • Email marketing
  • WordPress
  • Custom stock portal
  • AJAX filtering
  • CRM integration
  • Finance calculator
  • SEO
  • Speed optimisation
The OMODA JAECOO Edenvale website home page, showing both vehicle ranges
The OMODA JAECOO Edenvale website

The brief

The challenge

OMODA and JAECOO are two ranges sold from one dealership, and each has its own identity and its own buyer. A single home page that treated them as one catalogue would have sold both of them short.

The pre-owned stock was a separate problem. Without a listing feed to draw on, the vehicles the dealership takes in have to be published by the people who know them — which only works if loading a car takes minutes and needs no help from a developer.

On top of that, the dealership needed what any modern dealer website needs: a way for buyers to narrow the range down, a way to gauge a monthly repayment, and enquiries that reach the sales team the moment they are sent.

The solution

What we built

The dealership website, a front door for each range, and a portal that puts the stock in the staff’s own hands.

  1. 01

    A dual introduction to both ranges

    We built a dedicated section that presents OMODA and JAECOO alongside each other, each with its own identity and its own route into the models, so buyers land in the right range immediately.

  2. 02

    A stock portal for the dealership’s staff

    We built the sales team a portal where they load their own pre-owned vehicles: details, specification, pricing and photos, published to the website themselves. No feed, no developer, no waiting — the person who took the car in puts it online.

  3. 03

    Custom filters and vehicle pages

    A custom AJAX filter and listings page update instantly as buyers narrow their search, and every vehicle loaded through the portal gets its own page, structured for search and built to convert.

  4. 04

    A finance calculator

    Buyers can work out an estimated monthly repayment against the vehicle in front of them. It is an estimate only — finance itself is arranged with the dealership, not on the website.

  5. 05

    Every lead in the CRM

    Enquiries flow straight into the dealership’s CRM with the vehicle and contact details attached.

  6. 06

    Hosting, maintenance and search

    We host the site, keep it updated and secure, tune its speed and handle its SEO and AI search optimisation.

  7. 07

    Marketing mailers and event RSVPs

    We design and send the dealership’s marketing mailers, and run the RSVP mailers and guest database behind its events — invitations out, responses captured as they come in, and one current list to work from on the day.

Outcomes

The result

  • Both ranges get a proper introduction instead of sharing one shelf
  • The sales team publishes its own pre-owned stock, without a developer
  • A vehicle can go online as soon as it is taken in
  • Buyers filter instantly, without page reloads
  • A monthly repayment estimate on the vehicle page, before the enquiry
  • Enquiries in the CRM within seconds, with the vehicle attached
  • Marketing mailers and event RSVPs handled end to end, with one guest list

Want a website that connects to the rest of your business? Let’s talk about your project.

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