Case study

We built the National Automobile Dealers’ Association a website that keeps dealers across South Africa up to date with the regulatory and industry news that affects how they trade.

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At a glance

Client
National Automobile Dealers’ Association (NADA)
Industry
Industry association — automotive retail
Location
South Africa
Technology
  • Event RSVP database
  • Email marketing
  • WordPress
  • SEO
  • Speed optimisation
  • Managed hosting
The NADA website home page, showing the latest industry news for South African dealers
The National Automobile Dealers’ Association (NADA) website

The brief

The challenge

Dealers have to keep up with regulation, industry developments and association news while running a business. Scattered across newsletters and inboxes, that information is easy to miss.

The association needed one place where members and the wider trade could find current, authoritative information quickly — published often, easy to navigate and easy to find in search.

The solution

What we built

A publishing platform built for a steady stream of industry and regulatory news.

  1. 01

    An information hub

    We built the website as a hub for regulatory and industry news, organised so dealers can find what applies to them rather than scrolling through everything.

  2. 02

    Easy, frequent publishing

    The association’s team can publish news as it happens, with a structure that keeps older material findable instead of buried.

  3. 03

    Built to be found

    Each article is structured for search engines, so dealers looking up a regulation or an industry question find the association’s answer.

  4. 04

    Hosting, maintenance and speed

    We host the site and look after it: updates, security, backups and speed optimisation, so a busy news site stays fast and available.

  5. 05

    Member mailers and event RSVPs

    We design and send NADA’s marketing mailers to the trade, and run the RSVP mailers and databases behind its events, so invitations reach the right members and every response lands in one list.

Outcomes

The result

  • One current source of regulatory and industry news for the trade
  • News published as it happens, by the association’s own team
  • Articles structured to be found in search
  • Hosting, updates, security and speed handled by one partner
  • Member mailers and event RSVPs run from one place

Want a website that connects to the rest of your business? Let’s talk about your project.

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