Case study

We built the Mahindra East Rand Group a dealership website that lists its vehicles automatically from AutoTrader, lets buyers filter them and work out a monthly repayment estimate, and sends every enquiry straight to the CRM.

Visit mahindraeastrand.co.za

At a glance

Client
Mahindra East Rand Group
Industry
Automotive — Mahindra dealer group
Location
East Rand, Gauteng
Technology
  • Event RSVP database
  • Email marketing
  • WordPress
  • AutoTrader listings feed
  • AJAX filtering
  • CRM integration
  • Finance calculator
  • SEO
  • Speed optimisation
The Mahindra East Rand Group website home page, showing the Mahindra vehicle range
The Mahindra East Rand Group website

The brief

The challenge

A dealer group’s stock changes every day, and a website that lags behind it costs sales twice over: buyers enquire about vehicles that are gone, and the vehicles that are available never get seen.

The group needed a website that kept itself current, let buyers narrow a large range down to the handful of vehicles they actually want, helped them answer the question every buyer asks — roughly what will this cost me a month — and put each enquiry in front of a salesperson without anyone retyping it.

The solution

What we built

A dealership website that maintains itself, built on WordPress and connected to the systems the group already runs.

  1. 01

    A dealership website in WordPress

    We designed and built the group’s website on WordPress, so the team can manage pages and content themselves while the vehicle stock looks after itself.

  2. 02

    Vehicles listed automatically from AutoTrader

    We connected the site to the group’s AutoTrader feed, so vehicles, prices and photos publish themselves, and sold units drop off without anyone touching the website.

  3. 03

    Custom filters and vehicle pages

    We built a custom AJAX filter and listings page — results update instantly without reloading — and a page for every vehicle, each one structured for search engines and laid out to turn interest into an enquiry.

  4. 04

    A finance calculator

    Buyers can work out an estimated monthly repayment on the vehicle they are looking at, with deposit and term in their own hands. It is an estimate to help them decide what to enquire about — no finance is applied for on the website.

  5. 05

    Every lead in the CRM

    Enquiry forms feed the group’s CRM directly, with the vehicle and the buyer’s details attached, so the sales team can follow up immediately.

  6. 06

    Hosting, maintenance and search

    We host the site and look after it: security and updates, speed optimisation, and SEO — including the structure that AI assistants read when they answer questions about the dealership.

  7. 07

    Marketing mailers and event RSVPs

    We design and send the dealership’s marketing mailers, and run the RSVP mailers and guest database behind its events — invitations out, responses captured as they come in, and one current list to work from on the day.

Outcomes

The result

  • Stock on the website stays in step with AutoTrader, with no re-capturing
  • Buyers filter a large range down to what they want without a page reload
  • Every vehicle has its own page, built to be found in search
  • Enquiries reach the CRM with the vehicle attached, ready for follow-up
  • Buyers can estimate a monthly repayment before they enquire
  • One partner for the website, its hosting, its speed and its search performance
  • Marketing mailers and event RSVPs handled end to end, with one guest list

Want a website that connects to the rest of your business? Let’s talk about your project.

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