Case study

A brand new to South Africa needed a dealership website that presents the range properly, helps buyers work out what a model would cost them, and gets every enquiry to a salesperson quickly.

Visit lepas-edenvale.co.za

At a glance

Client
Lepas Edenvale
Industry
Automotive — Lepas dealership
Location
Edenvale, Gauteng
Technology
  • Event RSVP database
  • Email marketing
  • WordPress
  • CRM integration
  • Finance calculator
  • SEO
  • Speed optimisation
The Lepas Edenvale website home page, showing the Lepas vehicle range
The Lepas Edenvale website

The brief

The challenge

A brand people are still getting to know has to work harder on its website. Buyers arrive curious rather than convinced, so the range has to be easy to explore, each model has to make its own case, and the likely monthly cost has to be easy to work out.

This is a new-vehicle showcase rather than a stock listing site: there is no used-vehicle inventory to publish, so the website’s job is to introduce the brand, present each model and turn interest into an enquiry.

The solution

What we built

A dealership website built to introduce a range, not to list stock.

  1. 01

    A dealership website in WordPress

    We designed and built the site on WordPress, introducing the brand, the dealership and its offers to buyers meeting Lepas for the first time.

  2. 02

    A page for every model

    Each model in the range has its own page — specification, features and imagery — written and structured for search, so buyers researching the brand find the dealership.

  3. 03

    A finance calculator

    Buyers can work out an estimated monthly repayment on the model they are viewing, with their own deposit and term. It is an estimate, not a finance application.

  4. 04

    Every lead in the CRM

    Enquiry and test-drive forms feed the dealership’s CRM directly, with the model and contact details attached.

  5. 05

    Hosting, maintenance and search

    We host the site, keep it updated and secure, tune its speed and handle its SEO and AI search optimisation.

  6. 06

    Marketing mailers and event RSVPs

    We design and send the dealership’s marketing mailers, and run the RSVP mailers and guest database behind its events — invitations out, responses captured as they come in, and one current list to work from on the day.

Outcomes

The result

  • A range that is easy to explore for buyers new to the brand
  • A page per model, built to be found in search
  • A monthly repayment estimate before the enquiry
  • Enquiries and test-drive requests in the CRM, ready for follow-up
  • Hosting, updates, speed and search handled for the dealership
  • Marketing mailers and event RSVPs handled end to end, with one guest list

Want a website that connects to the rest of your business? Let’s talk about your project.

Let’s Chat