Case study

Five vehicle sub-brands, each with its own identity and its own buyers, had to live on one dealership website without turning it into a maze. We built the structure that holds them together.

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At a glance

Client
GWM Edenvale
Industry
Automotive — multi-brand dealership
Location
Edenvale, Gauteng
Technology
  • Event RSVP database
  • Email marketing
  • WordPress
  • AutoTrader listings feed
  • AJAX filtering
  • CRM integration
  • Finance calculator
  • SEO
  • Speed optimisation
The GWM Edenvale website home page, showing the dealership’s vehicle brands
The GWM Edenvale website

The brief

The challenge

The dealership sells five sub-brands. Each has its own look, its own range and its own kind of buyer, and each one expects to be presented properly rather than reduced to a line on a menu.

The website had to let a visitor arrive for one brand and find it immediately, while still working as a single dealership with one stock feed, one enquiry process and one set of pages to maintain.

The solution

What we built

One dealership website with a clear home for each of the five brands.

  1. 01

    Five brands, one structure

    We designed a brand-led structure that gives each sub-brand its own space and route into its models, while keeping one navigation, one stock system and one website to maintain.

  2. 02

    Vehicles listed automatically from AutoTrader

    Stock across every brand comes from the dealership’s AutoTrader feed, so listings stay current without manual capturing.

  3. 03

    Custom filters and vehicle pages

    Custom AJAX filters let buyers narrow a large multi-brand range instantly, and each vehicle has its own SEO-ready, conversion-focused page.

  4. 04

    A finance calculator

    A monthly repayment calculator sits with the vehicles, so buyers can gauge affordability while they browse. It estimates a repayment; it does not apply for finance.

  5. 05

    Every lead in the CRM

    Enquiries from any brand land in the dealership’s CRM with the vehicle and the buyer’s details attached.

  6. 06

    Hosting, maintenance and search

    We host and look after the site — updates, security, speed and SEO, including the structure AI assistants read.

  7. 07

    Marketing mailers and event RSVPs

    We design and send the dealership’s marketing mailers, and run the RSVP mailers and guest database behind its events — invitations out, responses captured as they come in, and one current list to work from on the day.

Outcomes

The result

  • Five sub-brands presented properly, without five separate websites to maintain
  • Buyers find their brand and its models within a click or two
  • Stock across every brand stays current automatically
  • Instant filtering across a large, mixed range
  • Enquiries reach the CRM with the vehicle attached
  • One partner for the website, hosting, speed and search
  • Marketing mailers and event RSVPs handled end to end, with one guest list

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