Case study

We built Chery Edenvale a dealership website that lists its vehicles automatically from AutoTrader, lets buyers filter them and work out a monthly repayment estimate, and delivers every enquiry to the CRM.

Visit www.cheryedenvale.co.za

At a glance

Client
Chery Edenvale
Industry
Automotive — Chery dealership
Location
Edenvale, Gauteng
Technology
  • Event RSVP database
  • Email marketing
  • WordPress
  • AutoTrader listings feed
  • AJAX filtering
  • CRM integration
  • Finance calculator
  • SEO
The Chery Edenvale website home page, showing the Chery vehicle range
The Chery Edenvale website

The brief

The challenge

The dealership needed a website that keeps pace with its stock rather than one that has to be updated by hand every time a vehicle arrives or leaves.

Buyers needed to narrow a growing range quickly, get a sense of what a vehicle would cost them each month, and reach the sales team without their enquiry sitting in an inbox.

The solution

What we built

A dealership website that keeps itself current and hands every enquiry to the sales team.

  1. 01

    A dealership website in WordPress

    We designed and built the site on WordPress, with the range, offers and dealership information laid out for buyers.

  2. 02

    Vehicles listed automatically from AutoTrader

    The site takes its stock, prices and photos from the dealership’s AutoTrader feed, publishing arrivals and removing sold vehicles on its own.

  3. 03

    Custom filters and vehicle pages

    Custom AJAX filters update results instantly, and each vehicle has its own page, structured for search and built to convert.

  4. 04

    A finance calculator

    Buyers can work out an estimated monthly repayment on the vehicle in front of them before they enquire. The calculator estimates a repayment; finance is arranged with the dealership.

  5. 05

    Every lead in the CRM

    Enquiries feed the dealership’s CRM with the vehicle and contact details attached, ready for follow-up.

  6. 06

    Marketing mailers and event RSVPs

    We design and send the dealership’s marketing mailers, and run the RSVP mailers and guest database behind its events — invitations out, responses captured as they come in, and one current list to work from on the day.

Outcomes

The result

  • Listings that stay in step with AutoTrader automatically
  • Instant filtering across the range
  • A search-ready page for every vehicle
  • A monthly repayment estimate before the enquiry
  • Enquiries delivered into the CRM
  • Marketing mailers and event RSVPs handled end to end, with one guest list

Want a website that connects to the rest of your business? Let’s talk about your project.

Let’s Chat